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New president and managing director at GM Canada

Scott Bell replaces Travis Hester, who takes over as company’s global vice-president of customer experience

A few months ahead of the Oshawa plant shutdown, GM Canada is seeing change at the top of the company.

Former president of GM Canada Travis Hester has been promoted to the company’s newly created position of global vice-president of customer experience.

Hester was named president in April 2018 and was at the helm of developing an exit agreement with employees of the Oshawa assembly plant.

“I want to thank all my fellow GM Canada employees, our great Canadian dealers, and our many other partners across Canada for their support during my time as president,” Hester said in a media release. “I look forward to elevating our customer experience to new heights in this next chapter.”

Current vice-president of sales, service and marketing Scott Bell has been appointed as Hester’s replacement as president and managing director of GM Canada.

Prior to his current position, Bell was director of U.S. sales operations for Chevrolet, where he was responsible for the brand’s business planning, incentives strategy, customer experience,  training, retail advertising, and dealer relations.

“It’s a special honour to take on the role of GM Canada president and managing director in this pivotal 101st year for our company in Canada,” Bell states. “Having worked so closely with our dealers over the past year, I know the potential we can tap into with renewed focus on our growing business and delivering for our customers.”