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DC social media savvy

DC social media

Durham College is ranking high in the technology world.

The college was recently ranked among the top 20 performing Canadian post-secondary institutions on Facebook and Twitter by Engagement Labs, a technology and data company that provides full-service, next-generation social technology solutions for marketers.

Grading criteria includes the level of engagement, the unique reach content received, and how frequent, fast and well the organization responds to conversations generated on their social media sites.

The recognition comes for the second time in 12 months after Durham College was recognized for having one of the top social media presences within Canadian post-secondary institutions, having been noted as one of Canada’s top 10 social colleges of 2014.

“We’re always looking for innovative and meaningful ways to connect with prospective and current students,” says Carol Beam, executive director of communications and marketing at Durham College. “For us, communication is a two-way street and it’s just as important to engage with our stakeholders as it is to share information. This helps us establish an inclusive and transparent community both on campus and online.”

Many of the college’s employees and departments, including Durham College President Don Lovisa, are active on social media to provide a more exclusive look at all the exciting programs, highlights and events happening on campus.

For more information, visit www.durhamcollege.ca, or follow Durham College on Facebook and Twitter.