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HearlingLife opens second location

Oshawa Mayor Dan Carter and Oshawa Deputy Mayor Bob Chapman cut the ribbon at the opening of HearingLife’s new location. (Photo by Dave Flaherty)

By Dave Flaherty/The Oshawa Express

HearingLife has expanded its resources available for residents experiencing hearing difficulties.

The company recently opened its second location in Oshawa at 58 Rossland Road, Unit 111, complementing the first store at 470 King Street West.

An official opening ceremony was recently held, with Mayor Dan Carter, and Deputy Mayor Bob Chapman on hand to cut the ribbon.

Joining them in attendance was former Toronto Maple Leaf Bobby Baun, who is renowned for scoring the winning goal in the 1964 Stanley Cup final against the Detroit Red Wings. What is most impressive about Baun’s goal is he was playing with a fractured ankle.

The Rossland Road HearingLife location, along with stores in Bowmanville and Port Perry, are the first three in a planned re-brand of all 220 locations across Canada, according to Siobhan Piluke, manager of real estate operations.

In finding the store, Piluke said HearingLife performed a thorough “socioeconomic analysis” of the area.

Two of the most attractive elements to the building were “accessibility and exposure.”

“This particular location had those two items down pat. It was perfect square footage and the layout was great,” Piluke said.

In order to get the building ready, there was a lot of work to be done.

“We have put a substantial investment across the site,” Piluke adds.

With the first location being very busy, director of marketing and communications Christina Atkinson said it was very apparent they needed to increase their reach in Oshawa.

“Working collaboratively we realized there was a need to serve the needs of the community with an additional location,” Atkinson said.

Regional manager Nicole Andrews said they offer all the same valuable resources as other locations, such as complimentary hearing assessments, and sales and services of hearing devices of a wide variety of makes and models.

Andrews says they are very happy with how things have progressed.

“We’ve been really lucky…we’ve seen better than expected success from the beginning. So far, so good,” she notes.

Andrews says a unique aspect in Oshawa is the “Give Back” community initiative.

For every hearing assessment, the company donates $4 to the campaign which can support those who may face financial barriers in purchasing hearing assistance equipment.

“Anyone who comes in and sees us, if they are experiencing any hardships that are preventing them from moving forward with amplification to help them, they can be nominated and quarterly a selectee is chosen,” Andrews says.

The location’s chief audiologist will choose a nominee and they will be equipped with a high-end hearing device.

Atkinson said they’d like to thank all their clients, past, present and future.

“Thank you for supporting the business, we are here to serve the community and we appreciate the support we’ve been given, and just really look forward to servicing the community and being around for a long time,” she said.