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Ontario Tech’s new brand wins big

With the launch of the Ontario Tech University brand, awareness of the university has risen an overall 10 per cent, and 30 per cent among high school students. (Photo courtesy of Ontario Tech University)

Ontario Tech’s new brand has captured a major international accolade.

The university recently received a Bronze Award for Best Institutional Brand from the U.S.-based Council for the Advancement and Support of Education (CASE) in its Circle of Excellence Program.

CASE awards recognize the best in marketing and branding programs across the entire North American post-secondary education sector. This year, the CASE Circle of Excellence Awards were selected from 2,752 entries, in 100 categories from 587 member institutions.

“For years our university was the best kept secret in higher education in Canada. Clearly, our Ontario Tech University’s new brand is changing that impression and creating that platform to help tell our story to the world,” says Ontario Tech President Dr. Steven Murphy. “It’s undeniably resonating and this recognition demonstrates our new brand is truly exceptional.”

The recognition comes just one year after Ontario Tech introduced its new brand, which “represented a complete transformation of the institution’s visual image in the university sector, positioning it as a modern, forward-thinking university, open to new and emerging ideas,” according to an Ontario Tech press release.

The new brand included a new visual identity, new colours, new campus signage, a new website, new mobile app, and a new mascot, as well as a new brand for the Ridgebacks varsity program.

Comments from the judges reflected the comprehensiveness, execution and extensive consultation of the new brand, noting the colours, mascot, diversity and website as standout items.

Since introducing the new brand, Ontario Tech’s overall awareness across all audiences is up 10 per cent, with awareness among high school students increasing to 77 per cent from 47 per cent under the previous brand.