The region recently joined ShopHERE, a no-cost service that helps to build a digital platform, which provides businesses and artists an opportunity to develop an online store, free of charge, with specific branding, messaging, digital marketing, shipping and inventory management.
The initiative comes as small businesses across the region face the impacts of the COVID-19 pandemic. Many are looking to establish an online presence, making it easier for customers to access their goods and services, according to the region.
The region is working with the Durham Economic Task Force, all eight area municipalities, Business Improvement Areas (BIAs), Business Advisory Centre Durham (BACD), all Durham Chambers and Boards of Trade, Durham College, Ontario Tech University, and Trent University Durham GTA, to support the delivery of the program to eligible businesses.
Small, independent businesses must be located within Durham Region to take part in the program.
Initiated by Digital Main Street and the City of Toronto, this service is provided in collaboration with Google, Shopify, Mastercard, and Microsoft, with support from marketing and business students, according to the region.
For more information, visit www.digitalmainstreet.ca/shophere.